Posted November 1st 2015
TrafficCast Mobile App for Commuters
Effective November 30, 2015
COLLECTION OF INFORMATION
USE AND DISCLOSURE
USER ACCESS AND CONTROL
OTHER IMPORTANT INFORMATION
As set forth in our Terms of Service, The App is intended for a general audience of licensed driver age. It is not targeted to children, and TrafficCast does not knowingly collect personal information from children under 13 years of age.
2. COLLECTION OF INFORMATION
TrafficCast may collect the following information from and about you:
Registration Information is the information you submit to register for The App, for example, to create an account, save routes, post traffic reports, receive a newsletter, or enter a contest or sweepstakes. Registration Information may include, for example, name, email address, gender, zip code and routes.
Public Information and Posts consist of comments or content that you post to The App. Typically, such content will be reports you may make regarding observed road conditions, accidents and other traffic-impacting incidents. Information about you that accompanies this content may include a user name, location of report, “likes”, and media that you may associate with the report which may include audio, video or still images. Your real name would be posted in such reports only if you provide it. Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.
Activity Information. When you access and interact with The App, TrafficCast, and its affiliates, may collect certain information about those interactions. For example, in order to permit your connection to The App, our servers may receive and record a unique device identifier assigned to your device, geolocation data (including, your precise location) or other transactional information for that device including (potentially) an IP address, browser type, and other, software or hardware information.
Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps and other services may send this data to your browser or device when you first request a web page and then store the data on your computer or other device so the website or app can access information when you make subsequent requests for pages from that service. These technologies may also be used to collect and store information about your usage of the The App, such as pages you have visited, routes you save or edit, other content you have viewed on the application, search queries you have run and advertisements you have seen or heard.
Third parties that support TrafficCast and The App by serving advertisements or providing services, such as allowing you to share content or tracking aggregate usage statistics, may also use these technologies to collect similar information when you use The App or third-party services. TrafficCast does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies. For more information about third-party advertising networks and similar entities that use these technologies, including your choices with respect to them, see the section entitled “To deliver relevant advertisements” below.
Most browsers and apps are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser or “Settings” on your device for more information. You can also find general information about use and value of cookies through a search on the Intenet. Please note that by blocking any or all cookies, you may not have access to certain features, content or personalization available through The App.
Information from Other Sources. We may supplement the information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from TrafficCast Affiliates or business partners.
Do Not Track Signals. Considering that the principal value users derive from The App is relative to their location, at this time we do not respond to browser 'Do Not Track' signals.
We use the information we collect from and about you to provide The App’s services and features to you, including: to measure and improve The App services and features; to improve your experience with both online and off-line App Services by delivering content you will find relevant and interesting, including travel times, route advisories and personalized traffic information, as well as advertising and marketing messages; to allow you to comment on content, to report on traffic impacting events you may observe, and to participate in games, contests, or rewards programs that may be associated with The App; to provide you with customer support and to respond to inquiries.
In order to provide you with content and advertising that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest. When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties.
We may also use the information we collect from and about you for these additional purposes:
To allow service providers to assist us in providing and managing The App Services. The information we collect from and about you may be made available to certain third party service providers, such as contractors, analytics and other measurement companies, agents, or sponsors, who help us analyze and understand your use, along with all other users, of The App, and manage and/or provide The App.
To contact you. TrafficCast may periodically send promotional materials or notifications related to The App. If you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to The App services or policies. If you wish to stop receiving push notifications through The App itself, or otherwise alter its content delivery to you, you can adjust settings either on your mobile device or through The App.
To share with business partners. TrafficCast may share your information with business partners to permit them to send you information content that is relevant and marketing communications that is consistent with your choices.
To protect the rights of TrafficCast and others. There may be instances when TrafficCast may disclose your information, including situations where TrafficCast has a good faith belief that such use or disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of TrafficCast, our Media Partners and Affiliates, or the employees, agents and contractors thereof (including enforcement of our agreements and our terms of service); (ii) protect the safety, privacy, and security of users of the The App or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.
To complete a merger or sale of assets. If TrafficCast sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), TrafficCast may transfer your information to the party or parties involved in the transaction as part of that transaction.
TrafficCast uses commercially reasonable administrative, technical, personnel and physical measures that meet industry standards in order to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can guarantee the complete safety of your information.
5. USER ACCESS AND CONTROL
If you would like to access, review, correct, update, suppress, or otherwise limit our use of your personal information you have previously provided directly to us, you should first attempt adjustments through the edit functions and/or Settings page within The App. You may also contact us as outlined in section 7 below. If your request is via such contact, please identify The App service you are registered with, the Media Partner or Affiliate that may be associated with your registration, and the specific service or technology to which your request pertains (e.g., text alerts, personalized route advisories or email blasts). Please specify clearly what information you would like to access, change, update, or suppress.
If you are a California resident, you may also request that we not share your personal information on a going-forward basis with Media Partners, Affiliates or unaffiliated third parties for their direct marketing purposes by contacting us as outlined in section 7 below. We will try to comply with your request(s) as soon as reasonably practicable. Note that such requests may compromise the ability of The App deliver travel- and commute-related content personalized for your route(s).
6. OTHER IMPORTANT INFORMATION
In addition, TrafficCast is not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with The App.
Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies. It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.
Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through The App or otherwise directly to us.
7. CONTACT US
TrafficCast International, Inc.
1800 Deming Way, Suite 100
Middleton, WI 53562
Legal Department, - Att: Privacy
firstname.lastname@example.org Please note “Privacy” in the Subject Line.